Speaking of content, we had another client that did all their home work in record time. A new site for Ace Moving is up and running. Kept the look simple since the plan is to use this as a landing page from their Yellow Book ad (it’s the nature of the Winnipeg moving market, so don’t judge).
Moving ContentAugust 5, 2011
Citations!August 4, 2011
I have to be honest here, the number one issue I have with clients is getting them to write their content or at least supervise their content. Here is the issue: They are the expert in the subject domain. My team is not. My team knows how to program, rank, image manipulation, and design. They do not know the ins and outs of selling media sign on the sides of trucks that roam downtown Saturday night. Nor do they know the fine art of selling used books and VHS tapes. We do have writers available to actually do the writing, but they too know little of my client’s domain and need direction. Too often we hear “just write something, and I will approve it”. They don’t and some even get cross at how wrong we were. [sigh]. Garbage in, garbage out.
Anyway, I was very surprised with our new clients at Allergy Free Info wrote their own beautiful content, but they also provided their own links and citations! Citations! It brought a tear to my eye, because that is what the initial dream of the web was. Centers of knowledge universities building upon each other!
Good work guys!