We finally updated the Lucky Dog Biscuits website to MVC 2.0. Since they stopped the ecom part of the site, it was an easy map to the new content management system. We also decided to target the site to “compare dog food” since that term gets 28,000 searches for the first position and make about $76 a day in adsense.
It will take them a few months to do the back linking effort, but the competition isn’t that strong.
One final note, we did not update the html. It still uses tables for layout… yuck! It bloats the site to three times the size if we used more modern methods.
Code and Processes 